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UX: Research & Strategy
UX: Research & Strategy
Empathy Map : Pros & Cons
Pros
Great tool to build a shared team view of the customer
Allows us to make sense of disparate data points
Great reference tool throughout the project
Great tool for onboarding new team members (although participation in the creation is even better)
Cons
Not as visually slick as personas
Not as professional-looking as personas
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